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Participate in the development of branding and corporate identity initiatives. Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. Develop and manage marketing budgets. Develop sales forecasting and product branding plans Establish and grow a target market share. Monitor costs and budgets. Conduct customer, brand and product research initiatives. Offer expert advice to develop innovative advertising, public relations, social media and events. Negotiate with media partners to guarantee advantageous contracts. Work with new business development team and sales teams on brand initiatives. Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management. Demonstrate excellent communication and interpersonal skills. Supervise a marketing team, including hiring, training, workloads, schedules and deadlines. May oversee the operation of a company’s website or email marketing program and provide analytics review.
SOUTH, CENTRAL, NORTH FLORIDA MARKETING DIRECTOR.
Manage the creative process from concept to completion Translate marketing objectives into clear creative strategies Work closely with multidisciplinary project teams, particularly IT Lead and direct the creative team in the production of all marketing collateral Ensure visual communication and brand standards are met Oversee client pitches and proposals Oversee profitability, deliverables, timelines and budgets Meet with clients or upper management to explain campaign strategies and solutions Review work, troubleshoot and provide feedback to creative teams Remain actively involved in hiring and training creative staff Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers